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VP of Marketing

Department: Marketing
Location: Pikesville

BurnAlong is growing in many amazing ways, and we could use your help! 


Do you want to run marketing for a Series A B2B tech co that has a killer product and powerful mission to improve people’s health and well-being?

The VP of Marketing at BurnAlong will be responsible for­­­­­ creating a clearly defined marketing, customer acquisition, and communications strategy that supports business growth and enhances brand awareness. This role has a unique cross-functional view into engineering, content, sales, marketing, content partners, and customer success and handles everything from physical events to digital marketing.

If you like working in a fast-paced and collaborative environment and want to help people, BurnAlong is the place for you.  It’s our mission to change lives by giving people the health and wellbeing programming and support they need.  We are delivering truly innovative solutions that push the boundaries of tech while we transform an industry.  Most importantly, we're here to support people and build a supportive and positive community; we are very proud to do so during these challenging times. 

We are looking for a problem solver, not just a doer.  Become part of a culture of integrity, collaboration, innovation, and creativity.  We win as a team – we make big things happen by working together.

Exceptional and motivated applicants only.  Join us as we help people & businesses achieve better outcomes.

Are you ready to lead a team to new heights?

Do you have a desire to learn and try new things? 

Are you interested in earning equity in a startup that is growing quickly?

 

Who you are: 

The ideal candidate needs to be strategic enough to engage in strategy as a member of the executive team and humble enough to roll their sleeves up and run a hands-on marketing team day to day.

That means you are a go-to-market innovator with a track record of successfully defining and implementing acquisition strategies in a high-growth SaaS company. You have at least 12 years of diverse marketing experience — with five of those in leadership roles. Healthcare/wellness experience is a plus, but not a requirement. 

It is possible that you are currently at the senior director level and are looking to take a big leap forward. But no matter your current title, you have recently worked in a company that is a market leader with significant revenue growth.

You also know that creating a high-trust, high-performance environment enables teams to achieve their best. Equal parts analytical and creative, you run your campaigns with data and your writing and attention to messaging are exceptional. (Seriously, you have also been known to do some meaningful editing). You are a skilled communicator who can easily translate complex concepts to best reach your audience. Above all, you are a player-coach — you love to strategize, plan, dig into the work, and have fun doing it.

 Key Responsibilities:

  • Drive strategic direction across all marketing initiatives and channels
  • Build, execute and maintain a scalable model to drive sales growth and support the growth of our content partners
  • Proactively identify and develop longer-term marketing strategies to result in increased visibility and profitable growth
  • Oversee product marketing and help develop product messaging that showcases our product in the market.
  • Develop, mentor, recruit and retain our amazing marketing team
  •  Produce marketing collateral, blog posts, webinars, video, guides, etc

 Key Requirements:

  • 10+ years of strategic marketing experience in B2B preferably with an enterprise SaaS / HR-focused product
  • 4+ years of proven leadership, mentoring, and management experience
  • Experience with brand management, performance, and digital marketing
  • Extraordinary verbal and communication skills
  • Solid understanding of market research and data analysis methods
  • Exceptionally well versed in Marketing Automation tools (Hubspot, etc…)
  • Ability to produce high-quality content under tight deadlines

This is a career-defining role. As part of the executive team, your responsibilities will include:

  • Working closely with the CEOs and leadership team
  • Setting marketing goals and overseeing all aspects of marketing initiatives
  • Managing a powerhouse team of interdisciplinary marketing professionals
  • Building strong cross-functional relationships across the organization
  • Being a strategic leader who can leverage data to evaluate, act, and iterate
  • Owning the full visitor-to-client funnel and influencing overall customer acquisition
  • Ensuring the BurnAlong brand is consistently and fully represented at all touchpoints
  • Reporting on marketing impact and progress against core business objectives

If this sounds appealing, we would love to hear from you. (A real human reviews every application.)

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